Case StudyStudija Slucaja
Maison Noir approached TKM with a singular ambition: to build a luxury fashion house that speaks to a new generation without sacrificing the timelessness that defines true luxury.
Maison Noir se obratio TKM-u s jedinstvenom ambicijom: izgraditi luksuznu modnu kucu koja govori novoj generaciji bez zrtvovanja bezvremenosti.
Our mandate was total genesis: brand naming, visual identity, sonic architecture, a cinematic launch campaign, and a digital platform worthy of the brand's aspiration.
Nas mandat bio je totalna geneza: imenovanje brenda, vizualni identitet, zvucna arhitektura, filmska kampanja i digitalna platforma.
We began with six weeks of immersive discovery — interviewing the founding team, studying the competitive landscape, and mapping the psychological archetypes.
Poceli smo sa sest tjedana imerzivnog istrazivanja — intervjuirajuci osnivacki tim, proucavajuci konkurentski krajolik.
The visual system draws on architectural minimalism and haute couture photography. The sonic identity — a haunting 3-second logo composed on analog synthesizers — completes the sensory loop.
Vizualni sustav crpi iz arhitektonskog minimalizma i haute couture fotografije. Zvucni identitet — jezivi 3-sekundni logotip komponiran na analognim sintesajzerima.
"TKM didn't just redesign our brand — they gave it a soul.""TKM nije samo redizajnirao nas brend — dali su mu dusu."